In his 2025 TED talk, Dr Jeffrey Reed presented a simple infographic about the planet his generation is leaving to our children and grandchildren. If your body represented the total weight of all the world’s land mammals. Your right forearm would represent what’s left of the wild ones...only six percent of the terrestrial mammals. The rest of your body? That’s us, our livestock and our pets. Your right forearm represents all of the domestic dogs on the planet. That's right. Dogs are equivalent to all of the wild mammals left on the planet. As for carnivores—lions, tigers and wolves, it’s less than your pinky. The challenge we collectively face as real humans, not artificial ones, goes far beyond individual opinions on wild wolves—it's about the future of wildness itself, for hunter (like Jeff) and non-hunter alike.

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The vision of The Cry Wolf Project and Grizzly Systems is a world where real-time wildlife insight powers conservation, stops wildlife exploitation, and inspires the next generation of defenders of the natural world. Conservation organizations around the world use game trail cameras for all types of projects, including to combat poaching. You can help them by donating GrizCams to one of our many partners, or the conservation organization of your choice. Our next production cycle will begin when we have orders for a total of 100 GrizCams.